Analytics Analysis
Is Amplitude Still the King of Analytics? (2026 Review)
Updated January 2026•5 min read
The #1 product analytics platform. But with so many new tools entering the Analytics market, is Amplitude still the best choice for your team? We break down the pricing, pros, cons, and top alternatives.
The Quick Verdict
Amplitude remains a strong contender with a 4.6/5 rating. It is best suited for teams who prioritize reliability and ecosystem integrations. However, if you are on a tight budget, the starting price of Free might be a factor.
Pros & Cons
Amplitude Pros
- Streamlined user onboarding.
- Highly customizable dashboard.
- Generous free-forever tier.
Amplitude Cons
- Advanced features require premium plans.
- Smaller community marketplace.
Top 3 Alternatives to Amplitude
If Amplitude doesn't feel right, here are the top rated competitors in the Analytics space that you should consider.