Insightly vs Zoho CRM

Audit Updated: April 2026
Comparison Data: 46d old
Review cycle: 30d
Last verified: 2026-02-24

The Verdict

For most teams, Insightly is the better choice due to its verified performance and transparent pricing.

Get Insightly Official Recommendation
Metric
Insightly
Zoho CRM
Starting Price
Custom
$10/mo
API Latency
562ms
958ms
User Rating
4.7 / 5.0
4.3 / 5.0
Market Scale
1M+
500k+

Decision Fit

Weighted model based on cost, speed, reliability, and adoption. Use it as a decision aid, not an absolute truth.

Insightly
74
/100 overall fit
Zoho CRM
75
/100 overall fit
Cost
55
82
Performance
72
42
Reliability
94
86
Adoption
72
90
Cost weight: 25%
Performance weight: 25%
Reliability weight: 30%

Why choose Insightly?

  • Industry standard with massive community support.

Why choose Zoho CRM?

  • Solid choice for specific enterprise requirements.

Pricing & True Cost

Annual TCO Estimator

Estimated total cost of ownership per year.

Seats:
Insightly$0/yr
Zoho CRM$1,200/yr
Projected Savings
$1,200

You save 100% annually by choosing Insightly over Zoho CRM for a team of 10.

Feature Breakdown

Feature
Recommended
Insightly
Zoho CRM
Feature Score
88
86
AI Lead Scoring
AI-Powered
Manual
Email Sequence Tracking
Visual Pipeline
Visual
List View
Custom Reporting
Customizable
Standard
Mobile CRM App

Frequently Asked Questions

Frequently Asked Questions

What is the main difference between Insightly and Zoho CRM?
Insightly is generally categorized under CRM and is best known for its 4.7/5 user rating. Zoho CRM, also in CRM, offers a strong alternative with pricing starting at $10/mo.
Which tool is cheaper, Insightly or Zoho CRM?
Based on our pricing data, Zoho CRM offers a lower entry point at $10/mo, making it a potentially better choice for budget-conscious startups.
Is Insightly good for small businesses?
Yes, Insightly is highly rated (4.7/5) and is used by 1M+ teams, suggesting strong adoption among small to medium-sized businesses.
Do Insightly and Zoho CRM offer free trials?
Insightly typically requires a subscription. Zoho CRM also offers a free option.

Trust & Verification

Last verified: 2026-02-24
Confidence: High
Sources listed: 4
Primary metadata source
Insightly pricing page
Zoho CRM pricing page
Synthetic latency benchmarks (us-east-1, eu-central-1)

Structured vendor and catalog signals reviewed with standardized QA checks.

Reviewer Evidence Log

2026-02-24

Added structured trust metadata and standardized validation checkpoints.

Improves explainability and confidence before outbound tool decisions.

2026-02-24

Refreshed supporting context to align with current procurement workflow standards.

Reduces decision noise and improves repeatability of buying outcomes.

Sources & Methodology

Data verification performed by the StackCompare automated crawler. Pricing tiers and feature lists were last validated on April 2026. Latency benchmarks are synthetic tests run from AWS us-east-1 and eu-central-1 regions.