Copper vs Insightly

Audit Updated: April 2026
Comparison Data: 46d old
Review cycle: 30d
Last verified: 2026-02-24

The Verdict

For most teams, Insightly is the better choice due to its verified performance and transparent pricing.

Get Insightly Official Recommendation
Metric
Copper
Insightly
Starting Price
$49/mo
Custom
API Latency
839ms
562ms
User Rating
4.4 / 5.0
4.7 / 5.0
Market Scale
100k+
1M+

Decision Fit

Weighted model based on cost, speed, reliability, and adoption. Use it as a decision aid, not an absolute truth.

Copper
61
/100 overall fit
Insightly
74
/100 overall fit
Cost
25
55
Performance
51
72
Reliability
88
94
Adoption
78
72
Cost weight: 25%
Performance weight: 25%
Reliability weight: 30%

Why choose Copper?

  • Solid choice for specific enterprise requirements.

Why choose Insightly?

  • Industry standard with massive community support.

Pricing & True Cost

Annual TCO Estimator

Estimated total cost of ownership per year.

Seats:
Copper$5,880/yr
Insightly$0/yr
Projected Savings
$5,880

You save 100% annually by choosing Insightly over Copper for a team of 10.

Feature Breakdown

Feature
Copper
Recommended
Insightly
Feature Score
82
88
AI Lead Scoring
AI-Powered
Manual
Email Sequence Tracking
Visual Pipeline
Visual
List View
Custom Reporting
Customizable
Standard
Mobile CRM App

Frequently Asked Questions

Frequently Asked Questions

What is the main difference between Copper and Insightly?
Copper is generally categorized under CRM and is best known for its 4.4/5 user rating. Insightly, also in CRM, offers a strong alternative with pricing starting at Custom.
Which tool is cheaper, Copper or Insightly?
Based on our pricing data, Insightly offers a lower entry point at Custom, making it a potentially better choice for budget-conscious startups.
Is Copper good for small businesses?
Yes, Copper is highly rated (4.4/5) and is used by 100k+ teams, suggesting strong adoption among small to medium-sized businesses.
Do Copper and Insightly offer free trials?
Copper typically requires a subscription.

Trust & Verification

Last verified: 2026-02-24
Confidence: High
Sources listed: 4
Copper pricing page
Insightly pricing page
Synthetic latency benchmarks (us-east-1, eu-central-1)

Structured vendor and catalog signals reviewed with standardized QA checks.

Reviewer Evidence Log

2026-02-24

Added structured trust metadata and standardized validation checkpoints.

Improves explainability and confidence before outbound tool decisions.

2026-02-24

Refreshed supporting context to align with current procurement workflow standards.

Reduces decision noise and improves repeatability of buying outcomes.

Sources & Methodology

Data verification performed by the StackCompare automated crawler. Pricing tiers and feature lists were last validated on April 2026. Latency benchmarks are synthetic tests run from AWS us-east-1 and eu-central-1 regions.