Close vs Keap

Audit Updated: April 2026
Comparison Data: 46d old
Review cycle: 30d
Last verified: 2026-02-24

The Verdict

For most teams, Close is the better choice due to its verified performance and transparent pricing.

Get Close Official Recommendation
Metric
Close
Keap
Starting Price
Free
$15/mo
API Latency
743ms
671ms
User Rating
4.3 / 5.0
4.2 / 5.0
Market Scale
1M+
50k+

Decision Fit

Weighted model based on cost, speed, reliability, and adoption. Use it as a decision aid, not an absolute truth.

Close
79
/100 overall fit
Keap
72
/100 overall fit
Cost
95
73
Performance
58
64
Reliability
86
84
Adoption
72
62
Cost weight: 25%
Performance weight: 25%
Reliability weight: 30%

Why choose Close?

  • Generous free tier for startups.
  • Industry standard with massive community support.

Why choose Keap?

  • Solid choice for specific enterprise requirements.

Pricing & True Cost

Annual TCO Estimator

Estimated total cost of ownership per year.

Seats:
Close$0/yr
Keap$1,800/yr
Projected Savings
$1,800

You save 100% annually by choosing Close over Keap for a team of 10.

Feature Breakdown

Feature
Recommended
Close
Keap
Feature Score
80
78
AI Lead Scoring
AI-Powered
Manual
Email Sequence Tracking
Visual Pipeline
Visual
List View
Custom Reporting
Customizable
Standard
Mobile CRM App

Frequently Asked Questions

Frequently Asked Questions

What is the main difference between Close and Keap?
Close is generally categorized under CRM and is best known for its 4.3/5 user rating. Keap, also in CRM, offers a strong alternative with pricing starting at $15/mo.
Which tool is cheaper, Close or Keap?
Based on our pricing data, Keap offers a lower entry point at $15/mo, making it a potentially better choice for budget-conscious startups.
Is Close good for small businesses?
Yes, Close is highly rated (4.3/5) and is used by 1M+ teams, suggesting strong adoption among small to medium-sized businesses.
Do Close and Keap offer free trials?
Close offers a free tier or trial.

Trust & Verification

Last verified: 2026-02-24
Confidence: High
Sources listed: 4
Close pricing page
Keap pricing page
Synthetic latency benchmarks (us-east-1, eu-central-1)

Structured vendor and catalog signals reviewed with standardized QA checks.

Reviewer Evidence Log

2026-02-24

Added structured trust metadata and standardized validation checkpoints.

Improves explainability and confidence before outbound tool decisions.

2026-02-24

Refreshed supporting context to align with current procurement workflow standards.

Reduces decision noise and improves repeatability of buying outcomes.

Sources & Methodology

Data verification performed by the StackCompare automated crawler. Pricing tiers and feature lists were last validated on April 2026. Latency benchmarks are synthetic tests run from AWS us-east-1 and eu-central-1 regions.