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Moz vs Semrush

Audit Updated: March 2026
Comparison Data: 5d old
Review cycle: 30d
Last verified: 2026-02-24

The Verdict

For most teams, Moz is the better choice due to its superior user satisfaction and transparent pricing.

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Metric
Moz
Semrush
Starting Price
$29/mo
$129/mo
API Latency
1166ms
557ms
User Rating
4.8 / 5.0
4.7 / 5.0
Market Scale
10M+
500k+

Decision Summary

Best-Fit Guidance + Migration Risk

Moz best for
Teams optimizing for product quality and satisfaction
Semrush best for
High-velocity teams needing fast execution
Migration risk
Elevated
Large product or performance gap suggests deeper migration validation is needed.

Decision Matrix

Weighted model based on cost, speed, reliability, and adoption. Use it as a decision aid, not an absolute truth.

Moz
65
/100 overall fit
Semrush
71
/100 overall fit
Cost
48
25
Performance
26
73
Reliability
96
94
Adoption
90
90
Cost weight: 25%
Performance weight: 25%
Reliability weight: 30%

Why choose Moz?

  • Top-rated user experience and ease of use.
  • Industry standard with massive community support.

Why choose Semrush?

  • Solid choice for specific enterprise requirements.

Pricing & True Cost

Annual TCO Estimator

Estimated total cost of ownership per year.

Seats:
Moz$3,480/yr
Semrush$15,480/yr
Projected Savings
$12,000

You save 78% annually by choosing Moz over Semrush for a team of 10.

Feature Breakdown

Feature
Moz
Recommended
Semrush
Feature Score
76
84
REST API Access
SAML/SSO Security
Enterprise
Enterprise
24/7 Priority Support
24/7
Email
iOS/Android App
White-Label Branding

Frequently Asked Questions

Frequently Asked Questions

What is the main difference between Moz and Semrush?
Moz is generally categorized under Marketing and is best known for its 4.8/5 user rating. Semrush, also in Marketing, offers a strong alternative with pricing starting at $129/mo.
Which tool is cheaper, Moz or Semrush?
Based on our pricing data, Moz offers a lower entry point at $29/mo, making it a potentially better choice for budget-conscious startups.
Is Moz good for small businesses?
Yes, Moz is highly rated (4.8/5) and is used by 10M+ teams, suggesting strong adoption among small to medium-sized businesses.
Do Moz and Semrush offer free trials?
Moz typically requires a subscription. Semrush also offers a free option.

Get the procurement report

A printable, executive-ready version of this audit including a procurement checklist, implementation timeline, and verified data sources.

Trust & Verification

Last verified: 2026-02-24
Confidence: High
Sources listed: 4
Moz pricing page
Semrush pricing page
Synthetic latency benchmarks (us-east-1, eu-central-1)

Structured vendor and catalog signals reviewed with standardized QA checks.

Reviewer Evidence Log

2026-02-24

Added structured trust metadata and standardized validation checkpoints.

Improves explainability and confidence before outbound tool decisions.

2026-02-24

Refreshed supporting context to align with current procurement workflow standards.

Reduces decision noise and improves repeatability of buying outcomes.

Sources & Methodology

Data verification performed by the StackCompare automated crawler. Pricing tiers and feature lists were last validated on March 2026. Latency benchmarks are synthetic tests run from AWS us-east-1 and eu-central-1 regions.

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