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Industry Standard

Looker

Track every metric that matters.

VS
Best for Startups

Amplitude

The #1 product analytics platform.

48%Looker
User Preference Split
52%Amplitude
Best Value
Amplitude

Starts at Free

Top Rated
Amplitude

4.6/5 from users

Most Popular
Amplitude

Trusted by 40k+

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Feature
Looker
Recommended
Amplitude
Feature Score
82
88
REST API Access
SAML/SSO Security
Enterprise
Enterprise
24/7 Priority Support
24/7
Email
iOS/Android App
White-Label Branding

Cost Projection

Based on entry-level paid plans.

10
1 USER500 USERS
Looker
$120
EST. MONTHLY
Amplitude
$0
EST. MONTHLY

Projected Scaling Costs

Team Size
Looker
Amplitude
1 Users
$12
$0
10 Users
$120
$0
50 Users
$600
$0
100 Users
$1,200
$0

Looker

Primary Node
Industry Standard
4.2
Satisfaction Index
$12
Efficiency: 85/100
Cost Efficiency
Pricing vs Value ratio.
4.2
Sentiment Hub
User satisfaction index.
ValueComplexity
Market Positioning
Market Quadrant
Competitive position.

Infrastructure Audit

Verified: 2026
SSL/TLS 1.3
Uptime: 99.9%
API: Ready
🌍 Market Leader

Looker Pros

  • Streamlined user onboarding.
  • Highly customizable dashboard.

Looker Cons

  • Advanced features require premium plans.
  • Legacy UI elements may feel dated.

Stack Compatibility Check

Select the tools you already use to see how well Looker integrates.

Provision Looker

Amplitude

Secondary Node
Best for Startups
4.6
Satisfaction Index
Free
Efficiency: 78/100
Cost Efficiency
Pricing vs Value ratio.
4.6
Sentiment Hub
User satisfaction index.
ValueComplexity
Market Positioning
Market Quadrant
Competitive position.

Infrastructure Audit

Verified: 2026
SSL/TLS 1.3
Uptime: 99.9%
API: Ready
💎 Generous Free Tier

Amplitude Pros

  • Streamlined user onboarding.
  • Highly customizable dashboard.
  • Generous free-forever tier.

Amplitude Cons

  • Advanced features require premium plans.
  • Smaller community marketplace.

Stack Compatibility Check

Select the tools you already use to see how well Amplitude integrates.

Provision Amplitude

Migration Calculator

Estimate the effort to switch from Looker to Amplitude.

Based on Analytics industry avgs
Team Size10 Users
Time to Migrate
15 Hours
Total downtime/setup
Data Export
CSV
Recommended format
Est. Cost
$750
In labor/consulting

StackBot AI

Online • Comparing Looker vs Amplitude
I've analyzed both Looker and Amplitude. My advice is AI-generated and for informational purposes only. What specific feature or use-case matters most to you?

Frequently Asked Questions

Deep Dive Reviews

Full Review
Is Looker Worth It in 2026?
Full Review
Is Amplitude Worth It in 2026?

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