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HubSpot vs Insightly

Audit Updated: March 2026
Comparison Data: 5d old
Review cycle: 30d
Last verified: 2026-02-24

The Verdict

For most teams, Insightly is the better choice due to its verified performance and transparent pricing.

Get Insightly Official Recommendation
Metric
HubSpot
Insightly
Starting Price
Free
Custom
API Latency
815ms
562ms
User Rating
4.5 / 5.0
4.7 / 5.0
Market Scale
100k+
1M+

Decision Summary

Best-Fit Guidance + Migration Risk

HubSpot best for
Budget-sensitive teams and early-stage adoption
Insightly best for
High-velocity teams needing fast execution
Migration risk
Moderate
Meaningful differences exist; run implementation and adoption checks before switching.

Decision Matrix

Weighted model based on cost, speed, reliability, and adoption. Use it as a decision aid, not an absolute truth.

HubSpot
80
/100 overall fit
Insightly
74
/100 overall fit
Cost
95
55
Performance
53
72
Reliability
90
94
Adoption
78
72
Cost weight: 25%
Performance weight: 25%
Reliability weight: 30%

Why choose HubSpot?

  • Generous free tier for startups.

Why choose Insightly?

  • Industry standard with massive community support.

Pricing & True Cost

Annual TCO Estimator

Estimated total cost of ownership per year.

Seats:
HubSpot$0/yr
Insightly$0/yr
Projected Savings
$0

You save NaN% annually by choosing Insightly over HubSpot for a team of 10.

Feature Breakdown

Feature
HubSpot
Recommended
Insightly
Feature Score
84
88
AI Lead Scoring
AI-Powered
Manual
Email Sequence Tracking
Visual Pipeline
Visual
List View
Custom Reporting
Customizable
Standard
Mobile CRM App

Frequently Asked Questions

Frequently Asked Questions

What is the main difference between HubSpot and Insightly?
HubSpot is generally categorized under CRM and is best known for its 4.5/5 user rating. Insightly, also in CRM, offers a strong alternative with pricing starting at Custom.
Which tool is cheaper, HubSpot or Insightly?
Based on our pricing data, Insightly offers a lower entry point at Custom, making it a potentially better choice for budget-conscious startups.
Is HubSpot good for small businesses?
Yes, HubSpot is highly rated (4.5/5) and is used by 100k+ teams, suggesting strong adoption among small to medium-sized businesses.
Do HubSpot and Insightly offer free trials?
HubSpot offers a free tier or trial.

Get the procurement report

A printable, executive-ready version of this audit including a procurement checklist, implementation timeline, and verified data sources.

Trust & Verification

Last verified: 2026-02-24
Confidence: High
Sources listed: 4
HubSpot pricing page
Insightly pricing page
Synthetic latency benchmarks (us-east-1, eu-central-1)

Structured vendor and catalog signals reviewed with standardized QA checks.

Reviewer Evidence Log

2026-02-24

Added structured trust metadata and standardized validation checkpoints.

Improves explainability and confidence before outbound tool decisions.

2026-02-24

Refreshed supporting context to align with current procurement workflow standards.

Reduces decision noise and improves repeatability of buying outcomes.

Sources & Methodology

Data verification performed by the StackCompare automated crawler. Pricing tiers and feature lists were last validated on March 2026. Latency benchmarks are synthetic tests run from AWS us-east-1 and eu-central-1 regions.

User Intelligence

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